After months of quibbling, I’ve finally done it. Sky Sports is history. Gone. No mas.
In the grand scheme of the money-making monster that is Sky, I know I’m just another customer to be courted and then easily replaced by some other punter willing to part with more than £70 a month for a bundle or whatever their various packages are called.
I love my sport. I’ll watch pretty much anything.
Football, cycling, rugby, tennis, cricket, snooker – I can appreciate the talent and dedication needed to reach the top in any competitive physical activity.
Sport moves me in a way little else does and it was always my dream to be a sports reporter when I grew up. Both remain unfulfilled goals.
So it’s a big deal for me to turn my back on the world’s biggest sporting events and the stars that grace them.
But in recent months I’ve become increasingly disillusioned with Sky Sports and its output. Flicking aimlessly through dozens of inane channels is par for the course with satellite tele.
Sky Sports though offered salvation – my first port of call when grappling with my daughters for the remote control. 401 to 411 are well thumbed numbers on the handset.
The cycle of repetitive Premier League hype, Deadline Day dross, vacuous ex-pro analysis and dearth of excitement on the pitch has gradually taken its toll.
Truth is, I’ve been bored rigid by English football’s top flight for years.
The endless loop of ‘stories’ of players insisting they are up for the fight, managers declaring they feel no pressure, the obsession with club finances, loan deals, meaningless player post-match interviews and minute focus on the ‘big clubs’ to the detriment of the rest.
I barely know any of the Premier League line-ups these days. A £50m signing alert on my mobile usually draws little more than a cursory glance.
Is the Premier League the pinnacle of world football? I’d suggest last weekend’s West Brom v Middlesbrough epic revealed otherwise.
“Stoke v Burnley – something’s gotta give!” Yep, that’ll be me.
Seems I’m not alone in my disenchantment. My ‘Sky Sports no more’ announcement to followers on Twitter revealed others who have taken the plunge and lived quite happily to tell the tale.
At the moment, there’s no regrets. No tears goodbye. September 30th is D-Day.
Before then I might sneak in the Kell Brook-Gennady Golovkin fight and see the final stages of the Vuelta Espana.
I haven’t quite severed the umbilical cord with Sky. I just couldn’t make a clean break and caved in to their olive branch of a £50 a month reduction for a smattering of satellite output – Sky Sports News is in there if I go cold turkey.
Idiotically, in my self-satisfied state after negotiating my own Deadline Day deal, I may just have chopped off my hooter to spite my face.
The Ryder Cup tees-off in the States on the day my signal dies.
In the spirit of Lloyd Bridges in Airplane! – looks like I picked the wrong week to quit my sports addiction.